Atlantic Records Launches Fanbase
July 29, 2008 at 1:39 PM (PT)
ATLANTIC RECORDS has launched FANBASE, a groundbreaking digital fan experience delivered on ADOBE AIR technology. T.I., SIMPLE PLAN, SHINEDOWN and PRETTY RICKY will be the first to offer FANBASE, enabling a fully branded engagement that creates a connection between ATLANTIC’s artists and their fans. Through FANBASE, ATLANTIC becomes the music industry’s first company to launch a highly functional, interactive desktop application for the fans of their artists.
"We’re always looking to elevate the experience and interaction our fans have with our artists," said Creative Dir./Digital Media ERIC SNOWDEN. "Through FANBASE we’re delivering that experience digitally, on-demand and in a manner that allows fans to create a much deeper connection with their favorite artists."