KIRO/Seattle To Simulcast On FM; 29 Reported To Exit KBSG
July 30, 2008 at 11:43 AM (PT)
A long-rumored move becomes reality in SEATTLE, as BONNEVILLE announces that it will simulcast the Talk programming of KIRO-A on the 97.3 FM frequency presently occupied by Classic Hits KBSG (B97.3). The simulcast starts AUGUST 12th.
"PUGET SOUND residents have shown great support for the quality news and stimulating talk on 710 KIRO. This is why KIRO has been a perennial audience leader in the region," said KIRO and KTTH-A PD ROD ARQUETTE. "Due to the significant number of radio listeners who use FM on a daily basis we can best serve the local community by making KIRO’s product available to the broadest possible audience."
"We are grateful to those listeners and advertisers who have loyally supported KBSG through the years. We are especially grateful to the KBSG staff, and we’re proud of the fine work they have done for this community," added BONNEVILLE SEATTLE VP and Market Manager CARL GARDNER. "As the music radio landscape has become more and more fragmented, it’s clear that there will be a limited available audience for KBSG’s music programming. We believe we can best serve PUGET SOUND residents by offering KIRO's rich mix of news, local talk, public affairs, and community service on 97.3 FM."
BONNEVILLE has been aggressive in putting Talk and News formats on FM, with a Talk simulcast in SALT LAKE CITY (KSL-A-F) and moves of AM formats to FM in WASHINGTON (WTOP) and PHOENIX (KTAR-F).
BILL VIRGIN at the SEATTLE POST-INTELLUGENCER is reporting that 29 staffers will be let go from KBSG.