Westwood One And AirSage Partner For Traffic Reporting
July 31, 2008 at 5:41 AM (PT)
WESTWOOD ONE has entered into a multi-year strategic partnership with Airsage, Inc. to combine traffic speed and flow information derived from cell phone signals with Westwood one’s traffic incident reporting expertise. With the expanded depth of information-gathering provided by the partnership, WESTWOOD ONE’s METRO TRAFFIC will improve the accuracy of traffic information available to commuters, offering significant advancements in the reporting of travel times, faster alerts, and better alternative route suggestions. METRO TRAFFIC will begin to roll out the reporting technology in SEPTEMBER.
"Our partnership with AIRSAGE merges METRO TRAFFIC’s market-leading experience with cutting-edge cellular technology to provide local traffic reports that are simply more accurate than what is currently available anywhere," said WWO EVP/Business Affairs & Strategic Development JONATHAN MARSHALL. "We’ve been searching for a technology that provides accurate speed and flow data to complement our strategy of providing premium content to our media partners."