HipCricket Extends Pact With Katz
August 5, 2008 at 1:47 PM (PT)
HIPCRICKET has renewed and expanded its partnership with KATZ MEDIA GROUP. HIPCRICKET and KATZ 360 have executed campaigns for GENERAL MOTORS, PIZZA HUT, TACO BELL and COCA-COLA. Powered by HIPCRICKET, the KATZ MOBILE division is up over 100% against 2007 end-of-year revenue.
"The mobile SMS channel works as a perfect complement to our terrestrial and digital audio assets by creating an instant communication with listeners, and providing our advertisers measured results by market, station and medium - right to point of sale," KATZ 360 Pres. BRIAN BENEDIK said. "The ROI of these mobile campaigns is significant, readily apparent and easily measured."
"The radio market is aggressively expanding into multi-platforms that include online, on-demand, mobile, digital broadcasts and much more," CLEAR CHANNEL RADIO Sales Pres. BOB MCCURDY said. "We are delighted to join this partnership with KATZ 360 and HIPCRICKET so we can expand our national mobile and SMS platform and offer national advertisers the ability to integrate their traditional and digital campaigns seamlessly."
"Broadcast stations as well as brands are driving revenue and engagement through mobile," HIPCRICKET CEO IVAN BRAIKER said. "The expanded arrangement with KATZ MEDIA, to now include CLEAR CHANNEL RADIO Sales, will allow us to provide additional ROI-driven programs to the country's top broadcasters and advertisers."