New York Gets More Talk
August 6, 2008 at 6:18 AM (PT)
The stunting ended at 9:06a ET TODAY at SALEM's WNYM-A (formerly WWDJ-A)/NEW YORK, which flipped to Talk as AM 970 THE APPLE using SALEM's syndicated BILL BENNETT, MIKE GALLAGHER, DENNIS PRAGER, MICHAEL MEDVED and HUGH HEWITT; THE WALL STREET JOURNAL THIS MORNING WITH GORDON DEAL; TAKE ON THE DAY LLC's DR. LAURA SCHLESSINGER, and WESTWOOD ONE's JIM BOHANNON.
The station, with veteran programmer PETER THIELE as PD, had been stunting since MONDAY, using all-FRANK SINATRA ("FRANK 97 AM") and all-PAT BOONE ("THE BOONER, NINE HUNDRED SEVENTY AM") before a format comprised of songs with the word "talk" in the title led to the flip. Several of the station's former brokered religious shows have moved to sister Religion WMCA-A.
In a release about the flip, GM SEAN O'NEILL said, "With our recent upgrade to 50,000 watts, we now have the capability to reach 16 million NEW YORK and Tri-State listeners at their office, homes and cars with intelligent, compelling talk. Now our advertisers will have a better way to reach more consumers than ever before."
"WNYM (970AM) THE APPLE is here because NEW YORK deserves another choice for entertaining, intelligent conversation," added THIELE. "NEW YORK is the birthplace of modern Talk radio and New Yorkers want a choice. Now broadcasting at 50,000 watts, New Yorkers can now hear WNYM (970AM) THE APPLE in offices and buildings better than ever before."