Imeem Dials Up Volume Of Traffic
August 11, 2008 at 7:01 AM (PT)
Months after striking unprecedented deals with four major record labels, SAN FRANCISCO social network IMEEM has found itself on the forefront of the music industry's frantic experiment with free, ad-supported music sites, writes SFGATE.COM. Armed with an expansive music and video catalog, which offers on-demand streaming of major record artists and independent bands, IMEEM has attracted millions of users worldwide, in JULY becoming the #1 streaming music site in the UNITED STATES, according to Web analytics company COMPETE.
"We were really persistent and proactive to work with the record companies, making them investors with IMEEM," said CEO DALTON CALDWELL. "No one has done that before in a legal way."
The company's efforts to legally offer free music and video seem to be paying off -- in JUNE, IMEEM had more than 27 million unique visitors, with about 65,000 registered users visiting the site each day, according to COMSCORE. IMEEM also claims more than 85 million total unique visitors of its widgets.
But this year, IMEEM will face competition from CBS's LAST.FM and NEWS CORP.'S MYSPACE, which plans to roll out MYSPACE MUSIC next month. IMEEM also will be up against new technologies such as SQUEEZEBOX, a home audio device that plays a wide variety of digital music files using a wireless network connection, as well as phone applications by online radio station PANDORA that allow users to listen to music on the go, said JAMES MCQUIVEY, a media and technology analyst at FORRESTER RESEARCH.