Ozomatli Joins 98.7FM/L.A. As Morning Show
August 11, 2008 at 9:00 AM (PT)
CLEAR CHANNEL Alternative KYSR (98.7 FM)/LOS ANGELES has added L.A.’s most talked-about homegrown band, OZOMATLI, to crack open the mic every weekday to host mornings at the station. The OZOMATLI MORNING SHOW debuts AUGUST 20th at 6a.
"Authenticity resonates with today’s consumer," says CLEAR CHANNEL/L.A. Market Pres. GREG ASHLOCK. "With OZO, what you see is what you get. There are no pretenses, just genuine, raw opinions based on their experiences as LOS ANGELES natives and successful recording artists. Their music appeal is undisputed (they’ve won three GRAMMYS), their social conscience is widely acknowledged (they were recently named U.S. Cultural Ambassadors), and they are not new to this side of the radio biz (they have hosted a weekly local music program on SATURDAY nights on 98.7FM called "OZO-Local" since JANUARY of this year)."
CCLA VP/Programming MICHAEL MARTIN added, "The idea to have 'OZO' host mornings for 98.7 was really born out of a 'wouldn’t it be cool if...' conversation. It just made complete sense. Based on the sound, flow and compelling local content of the SATURDAY night show, and the spirit OZOMATLI has as a group, we knew we had something special there. They are not trying to be disc jockeys. They are and relate to the 98.7 audience. Given their lifestyle and perspective on community, music, pop-culture and politics, 98.7 listeners are in for one heck of a morning show."