WEEI Airs Jimmy Fund Radiothon
August 14, 2008 at 5:13 AM (PT)
ENTERCOM Sports WEEI-A/BOSTON and the NEW ENGLAND SPORTS NETWORK is airing a 36 hour Radio-Telethon TODAY and FRIDAY to benefit the JIMMY FUND. The broadcast is in its seventh season and will raise funds for the RED SOX charity, which helps fund adult and pediatric cancer care and research at BOSTON's famed DANA-FARBER CANCER INSTITUTE. The programming started TODAY at 6a ET live from FENWAY PARK and will continue until midnight; the broadcast will pick up again at 6a FRIDAY through midnight. The goal this year is $4 million; last year's event collected a record $3.74 million.
Events included in the festivities include a luncheon with WEEI's JOHN DENNIS, NESN's TOM CARON, RED SOX pitcher CURT SCHILLING, and BRUINS alumnus RAY BOURQUE and another luncheon with SOX radio voice JOE CASTIGLIONE and TV voice DON ORSILLO as well as a panel of current SOX players.
"The radio-telethon has truly become a signature event in Boston," says ENTERCOM NEW ENGLAND VP of AM Programming JASON WOLFE. "The strength and courage of the patients our listeners hear from is incredibly motivating, and their stories send a clear message about why it is so important for everyone to participate. DANA-FARBER doctors are making substantial progress every year and we're proud to play a role in their continued success."
"NESN is proud to support the great work that is done every day at the JIMMY FUND," added NESN President SEAN MCGRAIL. "No other event on our broadcast calendar is as important, or has as much of an impact on as many people as this event. We are honored to help support the life saving work of this incredible group of people."
"WEEI and NESN have such loyal listeners who support the JIMMY FUND," Said JIMMY FUND Chairman and 1967 SOX second baseman MIKE ANDREWS. "With their support, and the help of WEEI and NESN, the JIMMY FUND and DANA-FARBER are working towards a day when we will conquer cancer for good."