Jonas Bros. Shut Down Apple Store
August 14, 2008 at 5:52 AM (PT)
How does one go about shutting down an APPLE STORE IN MANHATTAN without a computer virus, asks POPWATCH at ENTERTAINMENTWEEKLY.COM. Duh: Just import the JONAS BROTHERS.
TUESDAY night, the day the band’s third album, A Little Bit Longer, went on sale, the trio drew the masses to NYC's SOHO APPLE STORE for a "secret" performance. Interestingly enough, the hour-long set wasn’t announced publicly until TUESDAY morning, yet insatiable fans had been lined up since MONDAY night. The crazy thing about all this, too, is that most of the attending fans had already seen the JOBROS somewhere else during the week: THE APPLE STORE show merely topped off a week of JONASMANIA in NYC, highlighted by the band's guest-hosting stint on TRL, a GOOD MORNING AMERICA concert that drew 15,000 eardrum-busting fans into the city's BRYANT PARK, and three sold-out shows at MADISON SQUARE GARDEN.
THE APPLE STORE event, however, was intimate -- and a fitting celebration at the end of a day that saw the new JONAS album strike #1 on both AMAZON and ITUNES by early morning.