Birmingham's 100.5 Goes 'Live'
August 15, 2008 at 10:57 AM (PT)
CITADEL has flipped the former home of Sports WJOX -- 100.5 FM, now WWMM -- to an Alternative/AAA/Hot AC hybrid as "LIVE 100.5, BIRMINGHAM'S MODERN MUSIC." The first official songs, DEATH CAB FOR CUTIE/I Will Possess Your Heart, and PEARL JAM/Daughter, followed a format intro of BRUCE SPRINGSTEEN/Radio Nowhere and R.E.M./Radio Free Europe.
The station had been simulcasting WJOX, now at 94.5 FM. The BIRMINGHAM NEWS reports that DAVE ROSSI, the PD at the old Alternative WRAX (which occupied the 100.5 slot at one point), will be PD of the new station.
ROSSI, who has most recently has been doing A&R work since exiting the PD post at now-defunct APEX Alternative WAVF (96 WAVE)/CHARLESTON, SC, told ALL ACCESS, "The station is AAA without the Classic Rock, Alternative without the abrasive hard heavy music, and it's even a bit Hot AC. I think this may be the coolest Hot AC station in the world."
The station is now streaming at www.live1005online.com.