Univision Radio, HipCricket Ink Deal For Text Ads
August 18, 2008 at 5:11 AM (PT)
UNIVISION RADIO and HIPCRICKET are partnering to create a text message advertising platform through the UNIVISION MOVIL wireless system.
"It is important for brands, marketers and broadcasters seeking to reach Hispanic consumers to understand the high level of engagement within this demographic and the tremendous opportunity. The number of Hispanics responding to text message advertisements has increased by 20 percent in the past year," said UNIVISION MOVIL VP Mobile Content & Services CHRISTOPHER BRUNNER.
"UNIVISION's audience is among the most loyal and mobile marketing is an ideal way to build even stronger relationships," added HIPCRICKET CEO IVAN BRAIKER. "This partnership takes our reach into the Hispanic marketplace to a whole new level and provides an increasingly attractive platform for brands that are looking to engage the Hispanic consumer."