StubHub Inks Sponsorship Pact With Dan Patrick Show
August 18, 2008 at 12:57 PM (PT)
THE CONTENT FACTORY inks STUBHUB to a sponsorship deal for THE DAN PATRICK SHOW. The two year pact includes the naming rights to PATRICK's studio, PATRICK-voiced spots, a "Ticket Club" with special opportunities for listeners, and "Who's With Me?" promotions, all on-air and/or at PATRICK's various web homes (DAN PATRICK.COM, SI.COM). STUBHUB will also tie into PATRICK's "DAN NATION" listener affinity program.
"We want to continue improving our radio program and all of the online benefits we offer to our listeners," said PATRICK. "Aligning with STUBHUB will inform our listeners of the benefits of buying or selling tickets on the open ticket marketplace platform that has reinvented how sports fans find tickets today."
THE CONTENT FACTORY Managing Partner JIMMY DE CASTRO said, "Wow, now I finally have a great ticket guy. Seriously, we are thrilled with this partnership with STUBHUB because it creates a unique opportunity for DAN PATRICK listeners to experience live sports events and concerts without the usual worries, thanks to STUBHUB."
"STUBHUB's relationship with DAN PATRICK dates back to 2004 when DAN's legendary voice introduced STUBHUB's service to AMERICA on our first commercial radio spots," said STUBHUB President CHRIS TSAKALAKIS. "We're very happy to reunite with DAN on air as he's firmly entrenched himself as one of AMERICA's most recognizable and entertaining sports personalities after a celebrated career anchoring SPORTSCENTER. A relationship between STUBHUB and the DAN PATRICK SHOW is a natural fit and one we hope continues for many years."