The Orchard Hires Michael Bull As GM
August 19, 2008 at 12:59 PM (PT)
THE ORCHARD appoints longtime CAROLINE DISTRIBUTION VP MICHAEL BULL as GM, effective SEPTEMBER 1st. BULL was VP/Label Relations at CAROLINE. He will serve as GM of TVT DISTRIBUTION, THE ORCHARD's newly unveiled physical distribution platform.
"TVT's robust and respected physical distribution operation enables THE ORCHARD to ensure our independent label partners have a choice, and aren't inhibited from the digital distribution partner they prefer simply because they remain tethered to their physical distributor," said THE ORCHARD Pres. & CEO GREG SCHOLL. "In MICHAEL, we found the ideal leader - his skills, relationships and deep knowledge of physical retail will ensure our labels remain healthy across all formats in which their music is sold."
BULL said, "THE ORCHARD is a visionary company with a unique understanding of the modern distribution space, and its challenges. I believe in their commitment to offering real and unique solutions to help labels maximize their distribution of physical records. While I'll always be grateful for the wonderful people and labels that I've been privileged enough worked with over my years at CAROLINE, I'm very excited for the future and its opportunities. I look forward to applying my years of experience to ensure that TVT DISTRIBUTION prospers."