Jessica Simpson To Market Beer For Dallas Brewer
August 20, 2008 at 5:24 AM (PT)
As if you needed a new excuse to throw back another lovely refreshing adult beverage, COLUMBIA/NASHVILLE artist JESSICA SIMPSON is now selling beer. SIMPSON has signed on as spokeswoman for STAMPEDE LIGHT PLUS, made by DALLAS' STAMPEDE BREWING CO.
SIMPSON will appear in ads in stores for the beer and is taking a 15% stake in the brewer. The DALLAS MORNING NEWS says terms were not disclosed.
STAMPEDE Pres./CEO LAWRENCE SCHWARTZ said SIMPSON is the now face of the brand.
SIMPSON said in a statement that as an entrepreneur she's "always looking for ways to diversify my portfolio with good ideas and good people."