Warner Music Int'l And MusicMakesFriends Partner
August 22, 2008 at 5:36 AM (PT)
WARNER MUSIC INTERNATIONAL and European online music community, MUSICMAKESFRIENDS have entered into a content and revenue partnership. Effective immediately, WMG’s catalogue of audio content will be made available on MUSICMAKESFRIENDS’ on-demand streaming platform in FRANCE, GERMANY, UK, SPAIN, BELGIUM, IRELAND, AUSTRIA, LUXEMBOURG and SWITZERLAND. Under the terms of the deal, both companies will share in revenues generated by MUSICMAKESFRIENDS’ ad-supported and subscription services.
WMG VP/Digital Business ERIC DAUGAN said, "In partnering with a social networking site with music at its heart, we bolster our ability to directly connect with audiences who like to discover and share music. Our agreement with MUSICMAKESFRIENDS is another example of how we continue to embrace and develop new ways to enjoy music, whilst ensuring that rights holders and artists are appropriately compensated."