The Sound Goes Out On A Dat-e-Base
August 25, 2008 at 10:18 AM (PT)
BONNEVILLE AAA KSWD (100.3 THE SOUND)/LOS ANGELES has signed up with PRESSLAFF INTERACTIVE to handle its e-mail marketing. The Dat-e-Base is a relationship building and e-mail marketing platform that registers website visitors, allows them to participate in contests and surveys, and creates an easy pathway to learning about behaviors, lifestyles and interests.
"We are so happy to welcome THE SOUND to the PRESSLAFF family, to work with SAMMY SIMPSON, DAVE BEASING, HALEY JONES and PETER BURTON on developing listener relationships, databases, ratings and revenue," PRESSLAFF INTERACTIVE Pres. RUTH PRESSLAFF said, "Personally, I'm equally happy to listen to THE SOUND as I drive around L.A.!"
"PRESSLAFF understand how important developing listener relationships will be to THE SOUND," BONNEVILLE National Dir./Promotions and SOUND Marketing & Advertising Dir. SAMMY SIMPSON said. "It’s great to have the company on board with us."