Toronto's Mix 99.9 Changing Name To Virgin Radio
August 25, 2008 at 11:04 AM (PT)
ASTRAL RADIO Hot AC CKFM (MIX 99.9)/TORONTO is changing its name to VIRGIN RADIO 99.9 under a licensing deal with VIRGIN MEDIA GROUP. The station will remain Hot AC but will add RYAN SEACREST's syndicated show. The name change will take place at 4p ET, with a countdown clock at the station's website (which redirects to www.virginradio999.com) leading up to the change.
"With VIRGIN RADIO we hope to create a totally fresh sound with a brand that appeals strongly to our current audience and helps us reach out to new listeners," said ASTRAL MEDIA RADIO President JACQUES PARISIEN.