Tyler To Sony Music
January 4, 2006 at 2:15 PM (PT)
BRUCE TYLER joins the SONY MUSIC LABEL GROUP U.S. as EVP Promotion/Market Strategy. MICHELE ANTHONY, President/COO SONY MUSIC LABEL GROUP U.S. made the announcement and said, “BRUCE is one of the most respected and forward thinking executives in his field. He will provide guidance to all of our labels and divisions and put us in a position to roll out cohesive, long term strategies. BRUCE has the right blend of skills and talents to fully integrate the Group’s efforts and implement a marketing and promotion model that will quickly become an industry standard.”
Bruce has the right blend of skills and talents to fully integrate the Groupâ??s efforts and implement a marketing and promotion model that will quickly become an industry standard.
TYLER, who is based in NEW YORK, will report to ANTHONY, and will partner with the heads of EPIC, COLUMBIA and SONY URBAN MUSIC in overseeing promotion strategies and initiatives. Working in tandem with the management of the labels, Mr. Tyler will manage the Group’s promotion departments. The promotion departments of COLUMBIA, EPIC and SONY URBAN will report to their respective label heads, as well as to TYLER.
Most recently, TYLER was CEO of ACTIVE INDUSTRY RESEARCH (AIR), where he oversaw all aspects of the company’s operations. He was one of the original members of AIR at its founding in 1983, joining as Office Manager and subsequently holding positions of increasing responsibility including Vice President and General Manager, and President.