Coleman To Debut PPM Study At NAB Radio Show
August 27, 2008 at 7:50 AM (PT)
COLEMAN INSIGHTS will release the findings from its "Real PPM Panelists Tell All" study at the NAB RADIO SHOW in AUSTIN on FRIDAY, SEPTEMBER 19th. The presentation will feature audio and video of interviews with real PPM panelists as they discuss their perceptions of the meter, how, when and where they use it and how they respond to ARBITRON’s efforts to ensure their participation.
"Besides the no-holds-barred interviews that offer a look at what it’s like to be a PPM panelist, we will also reveal new insights between 'perceived' and 'metered' listening, including how large this gap is and when and why it exists," said COLEMAN INSIGHTS Pres./COO WARREN KURTZMAN. "These insights will help stations program smarter, as we will share concrete ideas on what you can and cannot control in a PPM world."
Granted exclusive access to PPM panelists by ARBITRON, COLEMAN INSIGHTS conducted roughly 30 one-on-one interviews with panelists shortly after they finished their time in ARBITRON’s panels in the NEW YORK, PHILADELPHIA and HOUSTON markets. This is the third study in "The COLEMAN INSIGHTS PPM Series: Mapping the DNA of PPM," an ongoing series that provides meaningful insights to radio broadcasters as they prepare for the introduction of this new audience measurement system.