Cox/Richmond Gives Away A Prius
August 29, 2008 at 3:53 PM (PT)
COX RADIO/RICHMOND is teaming up with a local TOYOTA dealer and a local NBC-TV affiliate to give away a TOYOTA PRIUS. The giveaway attracted 7,109 contestants, as the TOYOTA dealership. The four COX stations and the NBC station each randomly drew 20 entries. These contestants and a guest were invited to attend a party in the showroom of the McGEORGE TOYOTA dealership on AUGUST 28th, 2008.
"The level of interest in this promotion was huge; it proves the strength of the MCGEORGE and TOYOTA brands as well as the power of local media," COX RADIO/RICHMOND VP/Market Manager BOB WILLOUGHBY said.
At 6p, a reverse drawing determined one finalist per station. Each finalist picked a CD to play in the stereo system of the PRIUS. The contestant who played a CD with the winning jingle won the car.