TM Produces Ramadan Jingles
September 2, 2008 at 3:33 PM (PT)
TM, the first company to ever produce "CHRISTMAS Jingles," is now the first company to produce RAMADAN jingles. Observed by more than one billion Muslims around the world, RAMADAN is a time for spiritual purification achieved through fasting, self-sacrifice and prayers.
Celebrated during the ninth month of Islamic calendar, the fast is observed each day from sunrise to sunset. Fasting during RAMADAN is one of the five Pillars of Islam. The Islamic belief that requires that Muslims perform five central duties in order to strengthen their faith; all Muslims aim to realize these five pillars in their lifetime.
The first day of RAMADAN (fasting) in NORTH AMERICA according to sighting, is expected to be SEPTEMBER 2nd. However, according to SAUDI Ummul-Qura calendar, FIQH COUNCIL OF NORTH AMERICA and EUROPEAN COUNCIL FOR FATWA AND RESEARCH, the first day of RAMADAN is on MONDAY, SEPTEMBER 1st.
RAMADAN concludes with a 3-day festival known as "Eid" or "Eid ul-Fitr," which literally means "the feast of the breaking/to break the fast." The holiday marks the end of RAMADAN, the holy month of fasting and is a culmination of the month-long struggle towards a higher spiritual state.
TM produced these for Channel 4 in DUBAI.