WYEZ Gets Movin'
September 2, 2008 at 4:35 PM (PT)
FIDELITY BROADCASTING AC WYEZ/MYRTLE BEACH, SC, flipped formats over LABOR DAY weekend to Rhythmic AC "MOVIN 94.5." WYEZ becomes the 12th station under the MOVIN' banner licensed and consulted by ALAN BURNS AND ASSOCIATES.
"We're looking forward to delivering strong numbers with this new format," Fidelity Market Manager WILL ISAACS said. "Research showed a great opportunity for the format, and it will make a great adult female partner with WEZV."
"We're glad to welcome WYEZ as a client," said BURNS CEO ALAN BURNS, "and we're enthused by great women 18-49 numbers in markets like SAN FRANCISCO, where KMVQ popped up to #5 in the first PPM report; in ANCHORAGE, where KMVV reached #2 in its very first book (SPRING), and SEATTLE, also top two again this SPRING."