Sirius Adds Playboy Radio
January 5, 2006 at 8:44 AM (PT)
SIRIUS SATELLITE RADIO picks up PLAYBOY RADIO for an early 2006 launch.
PLAYBOY formerly appeared on XM SATELLITE RADIO as a premium offering; the new SIRIUS version will be offered as an "opt-in" channel that will require subscribers to call or use the Net to add the channel, but will not charge a premium for the addition.
The channel will include new live programming including a morning show and visits from founder HUGH HEFNER (in an "ASK HEF ANYTHING" feature), and will originate PLAYBOY's ANDRITA STUDIO in LOS ANGELES with remotes from the infamous PLAYBOY MANSION.