Study: U.K. Jocks 'Glorify' Getting Drunk
September 5, 2008 at 5:39 AM (PT)
The U.K.'s Public Health Minister appealed to radio DJs FRIDAY, asking them to stop "glorifying" being drunk. DAWN PRIMAROLO's comments came on the heels of a government study of programming on six stations that found several references to drinking.
The study, funded by the Department of Health and the Home Office and conducted by the UNIVERSITY OF THE WEST OF ENGLAND, cited BBC RADIO 1 morning star CHRIS MOYLES as a repeat offender, including inviting celebrity chef GORDON RAMSAY out for a "few beers." In 1,200 hours of radio between DECEMBER 2007 and FEBRUARY 2008, the study recorded 700 comments about alcohol, almost 75% encouraging drinking and 13% promoting excessive drinking.
"If we are going to change the nation's drinking habits, we really need to change the way we talk about alcohol," said PRIMAROLO. "It is disappointing that so many of our radio stations glorify being drunk."