MusicMaster Pacts With Triton Media To Barter Services
September 8, 2008 at 5:37 AM (PT)
MUSICMASTER has partnered with TRITON MEDIA to offer radio stations a barter option available on its software and services for both broadcast and digital inventory with measured audiences. MUSICMASTER is the first music scheduling platform to be offered for purchase, lease or barter.
"Our a la carte pricing model has always benefited the needs of our customers and the changes taking place in the broadcast industry," A-WARE SOFTWARE VP/COO MARK BOLKE said. "With the economic realities facing broadcasters today, we feel this is yet another option we can provide customers interested in MUSICMASTER for Windows."
"THE TRITON and MUSICMASTER barter relationship makes music scheduling software more accessible and affordable for all broadcasters," TRITON MEDIA GROUP VP BILL FREUND said. "We are excited to help MUSICMASTER grow its affiliate base by offering their services for barter. Our capability to maximize this new barter inventory will be a win-win for all."