LevelVision Signs For Arbitron Custom Research Study
September 8, 2008 at 9:01 AM (PT)
ARBITRON has entered into a deal with LEVELVISION LLC for ARBITRON Custom Research studies to measure store traffic and engagement with and reaction to its medium. LEVELVISION provides content through its COLLEGE BOOKSTORE NETWORK to over 300 college bookstores across the country.
"We’re thrilled to be working with ARBITRON to measure the impact that the COLLEGE BOOKSTORE NETWORK has on consumers," said LEVELVISION SVP/Business Development SCOTT TEMPLETON. "We believe that the results from this traffic study will mirror the conclusions that we’ve heard already from college bookstore retailers, that customers are captivated by the COLLEGE BOOKSTORE NETWORK’s dynamic content and it is translating directly into sales growth."