NABOB Announces Additions To Its Fall Management Conference
September 9, 2008 at 3:47 PM (PT)
The NATIONAL ASSOCIATION OF BLACK OWNED BROADCASTERS (NABOB) just announced a dual panel “Dialogue With the Advertising Agency” has been included in its 32nd Annual Fall Broadcast Management Conference at The PARK HYATT HOTEL in WASHINGTON SEPTEMBER 24-26th. It will be hosted by INTEREP’s POWER OF URBAN RADIO FORUM.
The two separate panels will include brand and ad agency executives discussing issues of importance to urban radio ad sales, including urban radio’s role in reaching the $744 billion African-American consumer marketplace, and the state of African-American marketing. The panels were coordinated by INTEREP, which has been organizing this event for over a decade.
The opening panel will include leading agency executives reviewing their own successful strategies in helping clients achieve marketing objectives and how Urban radio is a vital component. This panel will feature FUSE ADVERTISING Pres./CEO CLIFF FRANKLIN, GLOBAL HUE ADVERTISING Pres./AFRICAN AMERICAN MARKETING SHAWN MARSHALL, IMAGES USA Pres./CEO BOB McNEIL, UNIWORLD GROUP EVP/Managing Partner CHUCK MORRISON and SANDERS WINGO Pres./CEO BOB WINGO. KJLH/LOS ANGELES VP/GM KAREN SLADE will be the moderator.
Immediately following this session, a panel of top brand marketing executives will take part in a 60-minute discussion on marketing and media goals and how Urban radio will be utilized to achieve their objectives. The panel includes WAL-MART Sr. Mgr./AFRICAN AMERICAN MARKETING GWEN KELLY, HARLEY DAVIDSON Dir./Market Outreach LYNN BONNER, ALLSTATE INSURANCE Dir./Multicultural Marketing TOURE CLAIBORNE and PROFESSIONAL PARTNERING SOLUTIONS, CHICAGO Dir./Media Services MARK PRINCE. Moderating the panel will be TARGET MARKET NEWS’ publisher KEN SMIRKLE
NABOB Exec. Dir. JIM WINSTON said, “The POWER OF URBAN RADIO is an important industry event, and we are pleased that INTEREP has brought its expertise to our conference agenda. By bringing together leading agency and advertising execs, we're assured of an informative rapid exchange on the topic of Urban radio advertising, with an eye toward how additional dollars can be brought into NABOB stations.”
INTEREP SVP/Urban Marketing SHERMAN KIZART said, “INTEREP is honored to bring the expertise of its POWER of URBAN RADIO FORUM, which will bring together the leading African-American marketers and agency decision-makers and provide stations with turn-key ideas on how to develop new revenue.”