MRC Accredits Media Monitors' Radio Spot Service
September 10, 2008 at 2:09 PM (PT)
The MRC has granted MEDIA MONITORS accreditation for the RADIO SPOT SERVICE. The standards MEDIA MONITORS has adhered to in research data ensure valid, reliable and effective information for all users.
"MEDIA MONITORS is the first radio monitoring service to be audited and accredited by MRC and I congratulate them on this noteworthy accomplishment for the spot radio advertising component of their service," MRC Exec. Dir. GEORGE IVIE stated. "MRC accreditation provides subscribers with confidence that MEDIA MONITORS is identifying and reporting radio advertising occurrences in accordance with MRC Standards."
"This is a thrilling moment for MEDIA MONITORS Pres./CEO PHILIPPE GENERALI said. "After years of rolling out the most reliable monitoring service for broadcasters, this is the icing on the cake. We continue to pledge to the industry the highest quality data with unmatched speed."