Keith Cunningham Joins Jacobs Media; Dave Beasing Promoted
January 5, 2006 at 4:21 PM (PT)
JACOBS MEDIA has hired KEITH CUNNINGHAM to join its consultancy staff. CUNNINGHAM is a veteran Rock programmer who has run his own firm, MEDIA POSITION, for the past five years. Concurrently, JACOBS MEDIA has promoted DAVE BEASING to Sr. Consultant. BEASING will continue to provide consultation to select clients, and work with the company on new projects and services.
JACOBS MEDIA Pres. FRED JACOBS said, "Being able to add someone of KEITH's talent and breadth of experience is a great opportunity for JACOBS MEDIA. He’s an experienced consultant, he knows how to travel, and he intuitively understands our core formats of Alternative, Active Rock, and Classic Rock. Additionally, KEITH is an excellent morning show consultant, and will be providing a new dimension to the services we can offer our radio clients."
CUNNINGHAM said, "After five years, closing MEDIA POSITIONING is bittersweet. I'll miss my clients very much and I'm proud of their accomplishments. But the opportunity to join the #1 rock consulting firm doesn't come knocking often. The JACOBS MEDIA client list consists of a who's who in rock radio -- I'm both flattered and excited to be joining forces with JACOBS MEDIA and their valued clients."
CUNNINGHAM will be based in LOS ANGELES. He can be reached at (310) 452-7126 or firstname.lastname@example.org.
Commenting on BEASING's promotion, JACOBS notes, "DAVE is a very creative thinker who has helped direct new research and marketing ventures for our company. He’s become nationally known as an authority on strategic marketing to 18-34 year-olds, having worked with clients as diverse as DODGE and HOUSE OF BLUES. He will still be integrally involved with key Alternative clients, as well as developing additional research and consultation services for the company."