Live Nation Partners With SMG
September 11, 2008 at 5:26 AM (PT)
LIVE NATION and SMG have formed a strategic alliance that will help the two companies strengthen ticketing and entertainment content at SMG venues across NORTH AMERICA.
The alliance allows LIVE NATION to enter into an exclusive agreement to sell tickets at NORTH AMERICAN facilities controlled by the world's leading venue management company, SMG. The first tickets will transition to LIVE NATION TICKETING in late 2009 and are expected to ramp up to an estimated five million tickets annually by 2011 as SMG's current ticketing contracts expire. The total tickets included in the deal amount to approximately 25 million over the term of the deal.