Envision Pacts With Think360 For Desktop Channel Content
September 11, 2008 at 10:20 AM (PT)
ENVISION RADIO NETWORKS and THINK360 have entered into a strategic partnership to create content development for new and existing programming to be delivered via THINK360's innovative DESKTOP CHANNEL Messaging and Profiling System. ENVISION's talent includes DAVID LETTERMAN's musical director and sidekick PAUL SHAFFER; TV personality and movie critic JEFFREY LYONS; TV personality and designer CHRISTOPHER LOWELL; and best-selling author and lecturer DR. PERRY BUFFINGTON.
DESKTOP CHANNEL is a branded channel for marketing communications that achieves daily exposure but avoids the drawbacks of e-mail, RSS feeds, widgets and Internet browsers. Its unique method of content delivery is a hybrid of traditional and online marketing strategies that provides the trackability of the Internet while preserving the anonymity of TV. DESKTOP CHANNEL creates a personal connection with consumers without divulging their identity and without utilizing cookies.
"DESKTOP CHANNEL is the latest technology to allow digital content delivery direct to the consumer," ENVISION RADIO NETWORKS CEO/Pres. DANNO WOLKOFF said. "With the use of a secure, customized channel, ENVISION can now deliver audio, video and blog interactions to listeners supported by advertisers. It is one more platform to provide content to consumers."
"Audiences are becoming increasingly fragmented," THINK360 CEO/Pres. ALAN ELIAS said. "DESKTOP CHANNEL gives companies another source of engagement without getting lost in the inbox and breaks through the white noise the consumer faces. DESKTOP CHANNEL truly becomes habit-forming and we believe that ENVISION's offering and our technologies are an ideal fit."