HipCricket And Enticent Cut A Deal
September 16, 2008 at 8:12 AM (PT)
HIPCRICKET has entered into a partnership with ENTICENT, the makers of STICKYFISH, the leading points-based loyalty program for media companies.
By bringing together the services, HIPCRICKET and ENTICENT will provide broadcast stations with a single point-registration process and the ability for their audiences to earn loyalty points from ENTICENT’s STICKYFISH platform when they interact with mobile services provided by HIPCRICKET.
"Since day one, a key component of HIPCRICKET’s mission has been delivering mobile marketing solutions to broadcasters that help them to better connect with their listeners while realizing valuable new revenue streams," said HIPCRICKET CEO IVAN BRAIKER. "Through this partnership with ENTICENT, we strengthen our offering with the addition of a proven loyalty element that is already delivering value to hundreds of broadcast companies. We look forward to working with the ENTICENT team to deliver a seamless and integrated solution with a single point of consumer registration."