NAB Urges Stations To Run 'Hurricane Ike' PSAs
September 16, 2008 at 12:43 PM (PT)
With radio broadcasters traveling to TEXAS this week for the annual NAB RADIO SHOW in AUSTIN, NAB is distributing a special radio public service announcement nationwide, urging listeners to make a donation to the AMERICAN RED CROSS DISASTER RELEASE FUND to boost recovery efforts from HURRICANE IKE.
NAB Pres./CEO DAVID K. REHR sent an email to radio stations across AMERICA TODAY urging radio broadcasters to unite in a massive PSA campaign aimed at boosting the recovery efforts.
"We salute the broadcasters in hurricane-affected areas who have risked their personal safety to stay on air throughout the storm and continue serving their communities with vital information," wrote REHR. "As thousands of radio broadcasters gather in AUSTIN this week for the annual NAB RADIO SHOW, this type of roadblock is a great way to give back and demonstrate the amazing power of radio in disaster relief efforts."
The PSA, emailed to radio stations across America today, is available for download on the NAB's Web site dedicated to public service -- NABSpotCenter.com. The PSA will also be made available to attendees of the NAB RADIO SHOW in AUSTIN.