Bonneville And WorldBand Media Brings Ethnic Radio To D.C. HD
September 17, 2008 at 10:21 AM (PT)
BONNEVILLE and WORLDBAND MEDIA LLC are working together to provide customized ethnic programming to the metropolitan D.C. area via WTOP/WASHINGTON, D.C.’s HD-2 digital signal. The programming will ostensibly reach over one million individuals whose first language is other than English or Spanish, an estimated two hundred thousand of which are of SOUTH ASIAN descent.
"Through BONNEVILLE’s foresight we are now able to offer our SOUTH ASIAN programming in a total of five major markets across the U.S., catering to well over 1.5 million individuals," WORLDBAND MEDIA CEO, PRABHA SELVADURAI said. "With these agreements secured, we can continue with our launch of similar opportunities, in these and other markets, for our other ethnic language formats."
"We are very much looking forward to partnering with WORLDBAND to provide their format to the SOUTH ASIAN community here in the WASHINGTON, D.C. area on HD-2," BONNEVILLE Sr. RVP JOEL OXLEY said. "The international community is continuing to grow at a rapid pace and we are committed to working with WORLDBAND to serve those listeners."