McDowell: The Devil's In The Details Of More Disclosure
September 18, 2008 at 9:46 AM (PT)
Republican FCC Commissioner member ROBERT MCDOWELL argued against more disclosure in radio at a NATIONAL RELIGIOUS BROADCASTERS media summit in Washington, D.C. YESTERDAY, reports BROADCASTING & CABLE. Dissenting from the FCC's recent decision to require broadcasters to provide more detailed information -- including programming info -- to the Commission, MCDOWELL described the new rules as "unearthing decades-old mandates to reimpose on radio and TV stations" -- ones he said he thought "were safely slumbering away in their crypts for all eternity.
"Perhaps a case could have been made decades ago for thinking that each station should broadly serve all of the content needs of all listeners and viewers in its community at some point in the broadcast day," he said, "but even if that notion made sense back then, how could the return of old mandates like ascertainment and exhaustively categorized program reporting ensure that consumers today get everything the government thinks they need to see and hear when consumers now have so many more media options other than broadcasting?"
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