iBiquity Showcases Expanded HD Programming Diversity
September 18, 2008 at 10:55 AM (PT)
IBIQUITY DIGITAL CORP. has expanded HD Radio content for HD2/HD3 multicast channels, including new audio formats and groundbreaking consumer data services. The new content, showcased at the NAB RADIO SHOW, includes real-time traffic, location-based concierge information, weather and on-screen program-associated data.
"We're seeing a renaissance in radio programming and a whole new group of consumer services that have never existed before," IBIQUITY Pres./CEO BOB STRUBLE said. "This is reminiscent of the early days of FM -- bold experimentation, creative ideas and services, and an atmosphere of infinite possibility. It's wonderful to see this level of talent and enthusiasm embracing HD Radio opportunities."
The new programming highlights include:
* Exclusive ESPN content, so broadcasters can create customized, localized ESPN channels from a vast library of ESPN's audio and data content.
* CBS RADIO's New-to-Radio formats, which include the NASCAR Channel, the Psychic Channel, and the teen-oriented Top 40 AMP Channel.
* New, Ethnic Content -- EMMIS, NEXTMEDIA and BONNEVILLE are partnering with WORLDBAND MEDIA to offer ethnic programming for HD2 and HD3 channels in several major markets.
* BONNEVILLE's National Network for Music from Around the World. Bands can upload their music online for consideration by BONNEVILLE's "iChannel," which plays global and unsigned acts.
* HAMPTON ROADS EDUCATIONAL TELECOMMUNICATIONS multicasting, where WHRO and WHRV/NORFOLK program six digital channels daily -- NPR news/talk; a "SpeakEasy" format; an alternative music mix dubbed "RadioNtenna"; Classical "Alternative Classic Music" and a "1920s Radio Network" channel.
New or imminent consumer data services include iTUNES Tagging receivers (now at retail), the development of a nationwide traffic data network, conditional access capabilities to offer services to the blind and deaf, and a launch location-based information service via MICROSOFT.