Arbitron Cancels Weekly Report In Houston
September 19, 2008 at 1:18 PM (PT)
The devastation of HURRICANE IKE has prompted ARBITRON to cancel its PPM Weekly report in HOUSTON for SEPTEMBER Week 4 (SEPTEMBER 11th-SEPTEMBER 17, 2008). The company intends to produce an abbreviated SEPTEMBER 2008 Monthly PPM Report, based on the first three weeks of the scheduled report period (AUGUST 21st-SEPTEMBER 10th), ostensibly on OCTOBER 8th, 2008.
The delivery date for the abbreviated three-week report has not been established at this time. The abbreviated report requires special processing and ARBITRON is currently evaluating the effort required. ARBITRON is also evaluating the impact of HURRICANE IKE on OCTOBER PPM reporting periods.