KQXR Flips To Active Rock
September 24, 2008 at 5:15 AM (PT)
JOURNAL Alternative KQXR/BOISE, ID flipped to Active Rock at 1a (MT). KQXR drops the "NEW ROCK AND 90'S" positioning statement in favor of "100.3 THE X ROCKS."
KQXR PD JEREMY NICOLATO told ALL ACCESS, "We have added a lot of core rock artists to our gold categories. AC/DC, OZZY, BLACK SABBATH, and older VAN HALEN to name a few. We are trying to go after the older male demo and this shift towards more of an active rock type of sound will help us do that."