UConn Inks Rights Deal With IMG
September 24, 2008 at 5:15 AM (PT)
The UNIVERSITY OF CONNECTICUT has inked a 10 year deal with IMG WORLDWIDE's IMG COLLEGE division for IMG to handle the school's sports media rights. The HARTFORD COURANT reports that the $80 million deal will include radio rights after the present deal with flagship CBS Talk WTIC-A/HARTFORD expires in three years, although the paper adds that the school is encouraging IMG to continue its relationship with the station.
The deal does not include women's basketball television rights, which remain with CONNECTICUT PUBLIC TELEVISION, and apparel, for which the school has a 10 year deal with NIKE.