Report: EMI On Board, MySpace Launches Tomorrow
September 24, 2008 at 4:19 PM (PT)
The NEW YORK POST reports that MYSPACE MUSIC has pacted with lone holdout EMI in its digital music joint venture, enabling it to finally launch TOMORROW with advertising-supported song streaming. What's more, content licensing deals with indie label distributor THE ORCHARD, and SONY CORP's music publishing arm SONY/ATV have also been consummated, although those parties won't be equity partners.
The free music streaming will initially be supported by ads MCDONALD'S, SONY PICTURES, STATE FARM and TOYOTA, among others. An unlimited amount of tunes and full albums will be accessible to users, who can create personalized playlists of their favorite tracks. Those playlists can be shared with other MYSPACE users via their profile pages.
Users will also be able to buy downloads of songs through MYSPACE and AMAZON.COM, and buy ringtones via a deal with JAMSTER.