KDKA Plans 'Warmathon'
September 24, 2008 at 4:42 PM (PT)
CBS Talk KDKA-A/PITTSBURGH is teaming with DOLLAR ENERGY FUND for a "Warmathon" to raise money to maintain or restore service to needy PITTSBURGH residents who lose power during the winter. The 31-hour broadcast will air FEBRUARY 12th-13th, 2009 live from the PPG WINTERGARDEN.
"Recently, Mother Nature inconvenienced many PITTSBURGH-area families by causing an extended power outage (after Hurricane FAY's remnants hit the area)," said DOLLAR ENERGY FUND CEO CINDY DATIG. "These power outages made us realize how much we rely on utility service for essential day-to-day activities such as cooking and bathing. Unfortunately, many of our elderly and working neighbors struggle to maintain basic utilities. No one should have to face a PITTSBURGH winter without utility service."
"I am extremely excited and proud to have KDKA partner with DOLLAR ENERGY FUND for the first-ever Warmathon," said CBS RADIO/PITTSBURGH SVP and KDKA GM MICHAEL YOUNG. "We look forward to making this an annual event to help raise money for people and families in need of assistance with their energy expenses."