Virgin/Toronto Cracks The Code
September 26, 2008 at 5:26 AM (PT)
MOMENTUM MEDIA MARKETING will partner with ASTRAL MEDIA’S VIRGIN RADIO 99.9/TORONTO, the first VIRGIN-branded station in NORTH AMERICA, and air CRACK THE CODE as its first major ratings initiative. The interactive revenue generating promotion will begin on VIRGIN SEPTEMBER 29th.
"We are excited to bring CRACK THE CODE to VIRGIN RADIO 999," says ASTRAL/TORONTO Sr. PD MARTIN TREMBLAY. "The production values, interactivity, and excitement of CRACK THE CODE is a perfect match for the energy of the VIRGIN brand! The whole station is fired up and ready to go."
CRACK THE CODE was recently named "Best New Media Initiative" at the 2007 EUROPEAN RADIO AWARDS at NAB in BARCELONA. CRACK THE CODE allows listeners to compete on-air and online to unlock a bank vault full of cash using four numbers and their phone touchpad or mouse.