ABC Radio Networks Ups Carl Anderson To SVP/Programming and Distribution
September 26, 2008 at 10:22 AM (PT)
ABC RADIO NETWORKS has promoted CARL ANDERSON to SVP/Programming and Distribution, making him the network’s top programming strategist leading all content development and distribution for the company. The appointment coincides with the merging of the Programming and Affiliate Relations departments for the network.
"To remain successful in the current environment, we must be willing to take innovative steps and look for different solutions to the challenges facing network radio," ABC RADIO NETWORKS Pres. JIM ROBINSON said. "The pairing of our programming and affiliate relations functions reflects our commitment in this area. This allows us to drive our content with increased focus and speed while maximizing opportunities for both advertisers and affiliates in an extremely demanding marketplace. I have complete confidence in CARL to lead this new division. His experience and keen understanding of our industry have made him a truly valued leader within our organization."
"I'm grateful for this opportunity and look forward to advancing our position in network radio," ANDERSON said. "We are focusing our resources on products with the greatest opportunities for return. To be successful, we must ensure our pipeline is full of new products geared toward serving our advertisers, including more offerings focused on the 18-49 demographic. Our overall goal remains to grow our business through calculated, managed risk and always deliver the audiences our partners are trying to reach."