Full House For Arbitron PPM Seminar for Spanish Stations
September 26, 2008 at 12:44 PM (PT)
ARBITRON drew a packed house of Spanish-language format radio PDs at the WESTIN LOS ANGELES AIRPORT HOTEL for its PPM Seminar on SEPTEMBER 25th. More than 70 PDs attended from LOS ANGELES, NEW YORK, MIAMI, DALLAS, PHOENIX, LAS VEGAS, SAN DIEGO and SAN FRANCISCO.
Seven different panels were offered, including "PPM and the Programmer -- PPM Ratings Basics," "The Importance of P1 Listening in PPM," "PPM Panel Compliance," "PPM PD Tools" and "The Basics of Measuring Hispanic Radio Listening." All the PPM presentations from the Spanish PD Seminar (in Spanish and English) are available on ARBITRON’s website.