Elvis Duran Group Now Promotionally Powered By Pop2Life
September 30, 2008 at 8:44 AM (PT)
THE ELVIS DURAN GROUP, anchored by ELVIS DURAN’s newly syndicated radio show, has now partnered with POP2LIFE for creative marketing, promotion and PR services. In addition to creating unique promotions and producing franchise events, POP2LIFE will help create "money-can’t-buy" experiential opportunities for listeners, affiliates and sponsors. P2L will also help expand the strong brand of ELVIS DURAN with regional and national marketing campaigns and strategic PR outreach.
"Our goal is to do things differently. It’s that simple," said ELVIS DURAN. "POP2LIFE has the experience, ideas and connections that will give us the unique ability to combine several different facets of pop culture to create awesome consumer experiences. This partnership will generate invaluable opportunities for our affiliates and advertisers while driving tune-in and building brand loyalty. I could not be more excited!"
POP2LIFE Pres./CEO ERIC MURPHY added, "The goal here is to help THE ELVIS DURAN GROUP build an entertainment brand that extends beyond the airwaves to connect intimately with consumers. I don’t care what anyone says, radio is still one of the most fun, exciting and effectual mediums in the world! Nothing can replace the real-time, real-life connection that ELVIS provides to millions of listeners every week. We are so psyched to be a part of it!"