Bob Struble On 'Radio's Digital Future'
October 1, 2008 at 6:02 AM (PT)
In the third installment of BOB STRUBLE’s online column, "Thoughts on Radio’s Digital Future," IBIQUITY’s CEO provides insights on the increasing opportunities to serve small niches of consumers with targeted products and services in the digital world by utilizing HD Radio multicast stations.
Referencing WIRED’s "The Long Tail," by CHRIS ANDERSON, STRUBLE tackles the issues surrounding HD Radio and multicasting in providing a means to give radio broadcasters "an economically viable means to address ‘The Long Tail’."
Check it out here.