KRVC Gets Hot
October 2, 2008 at 9:54 AM (PT)
OPUS BROADCASTING has flipped KRVC/MEDFORD-ASHLAND, OR from Country to Top 40 as "HOT 98-9." The station will lead off two major syndicated personalities KIDD KRADDICK in mornings and RYAN SEACREST in afternoons, then follow them with local talent in the other dayparts.
"We felt there was a great opportunity to launch a hit music station for SOUTHERN OREGON that played all the hits," Pres./GM DEAN FLOCK commented. "The ability to secure great programming in key dayparts from KIDD and RYAN made it a no-brainer. Over the last two years, Alternative KROG has become a consistent market leader with adults 18-34 and 18-49. Meanwhile, Classic Rock/Adult Hits hybrid KCNA (THE DRIVE) has developed as one of the top stations 25-54 since its launch two years ago with a very unique mix of rock hits from the '70s, '80s and '90s. We believe HOT 98-9 will do the same by delivering SOUTHERN OREGON a great variety of today’s hit music."
RADIOCRUNCH Pres. ANTHONY ACAMPORA will consult the station, whose core artists on include CHRIS BROWN, PINK, JUSTIN TIMBERLAKE, KELLY CLARKSON, NICKELBACK, RIHANNA and DAUGHTRY.