Radio Disney Launches The 'Next Big Thing'
October 2, 2008 at 12:13 PM (PT)
RADIO DISNEY will launch a multi-platform daily programming feature, "Next Big Thing" (N.B.T.), that puts the spotlight on young recording artists and provides them a platform to get their music heard on a national basis. Debuting on SATURDAY, OCTOBER 4, "N.B.T." introduces new, unsigned talent to RADIO DISNEY listeners and invites those listeners to look, listen and vote for their favorite new artist at RADIODISNEY.COM or by texting NBT to DISNEY (347639) on web-enabled cell phones.
SVP/GM MICHAEL RILEY, said, "We're giving kids and families a chance to hear talented new singers and songwriters and to share their opinion on the music, and we're providing budding young artists with wide exposure on our powerful broadcast and online media platforms."