DG FastChannel Buys Enliven Marketing Technologies
October 2, 2008 at 3:14 PM (PT)
DG FASTCHANNEL has acquired ENLIVEN MARKETING TECHNOLOGIES CORP. for approximately $71 million, inclusive of approximately $5.0 million of debt. The Company merged with ENLIVEN in a stock-for-stock transaction.
"This transaction combines DG FASTCHANNEL’s leadership in traditional advertising and media distribution services with UNICAST’s unique digital marketing technologies and the creative digital marketing solutions brought to the market by SPRINGBOX," DG FASTCHANNEL Chair./CEO SCOTT K. GINSBURG said. "As we look forward, the Company is participating in the fastest growing verticals in the advertising industry: HD advertising distribution, rich media for online and mobile advertising, and digital marketing and creative services. This expanded product mix diversifies our revenue sources and leverages our nationwide operating platform. Our customers and shareholders are the beneficiaries of this expansion."