Salem Gives Miami The Biz
October 6, 2008 at 11:22 AM (PT)
SALEM MEDIA OF MIAMI has signed on new AM WZAB-A/SWEETWATER-MIAMI with Business News-Talk as "THE BIZ." The station, SALEM's third in the MIAMI market, is at 880 AM with 4,000 watts days and 5,000 watts nights from towers at the edge of the EVERGLADES west of the city.
SALEM Radio Division President JOE D. DAVIS said, "Encouraged by the success of our business-formatted KDOW (1220AM) in SAN FRANCISCO, we identified MIAMI as another market where we expect this increasingly popular format to be successful. Everyone is concerned about their jobs, their money, and their future. This dynamic body of timely content speaks to those concerns and provides a huge opportunity for our advertisers and for the MIAMI metro."
GM TONY CALATAYUD added, "We are thrilled on commencing the only business station in SOUTH FLORIDA. In this day and age, financial news affects all people, of all walks in a direct fashion. Information in these challenging times is key and no one else on the radio dial will be able to keep South Florida better informed than THE BIZ."